You have worked so hard,
but why does it feel like it's not enough?
I help high-achieving women and working moms understand what is really driving the pressure, and what becomes possible when they do.
+ Canadian-Chinese therapist with a decade inside finance & startups
+ Evidence-based clinical framework with Asian cultural lens
+ Accredited counsellor, global clientele, online sessions
Start here: take the free 3-min quiz.
A 12-question assessment that traces your career pattern back to its origin,
and shows you what's been making your decisions without your awareness.
For the woman who achieved so much,
yet the goalpost keeps moving
About Jen Loong-Goodwin 龙晓灵
I'm Jen, a qualifying therapist in Singapore, specialising in supporting women and working moms, untangling emotional and cultural patterns.
Before I trained as a counsellor I spent a decade inside high-performance environments,
leadership roles at Lululemon, TOMS, and SC Ventures, and a stint as a startup founder. I understand what it feels like to be the high achiever in the room who, privately, cannot stop wondering if they are doing enough.
I built the Performance Paradox framework because no existing approach captured both dimensions — the clinical depth of where the pattern comes from and the real-world fluency of what it costs in high-achieving careers and families.
My clients are high-achieving women, working mothers, and Asian daughters who are succeeding on the outside and quietly disappearing on the inside. If that sentence landed somewhere specific, you are in the right place.
Modalities I practice include DBT, ACT, CBT, trauma-informed somatic practice, schema therapy, and Gottman's method for couples therapy. Ultimately, it is the chemistry between therapist and client that matters more than a particular modality for sustained change.
Jen is a member of the Hong Kong Professional Counselling Association.
Based in Singapore, I am a mother and venture capital professional by day, offering counselling services by night. I am an avid traveller, having visited over 50 countries, with a keen interest in reading, world history, and volunteering. Having lived in seven cities around the world, I am a world citizen who speaks Mandarin, Cantonese, and English fluently, with conversational Bahasa Indonesia.
I hold a BCom in Finance from the University of British Columbia and an MA in Counselling (Hons) from Monash University.
Why partner with Jen?
Client-centric approach
You set the pace. Sessions are built around your goals, not a generic programme.
Flexibility & pay-as-you-can rates
Because the people who most need this work are often the least likely to ask for help with the cost.
Assessments & results oriented
We track what changes, not just how you feel in the room, but what shifts in your actual life.
First-hand lived experiences
I have sat in the boardrooms, the founder circles, and the high-stakes meetings, the tense family conversations. I understand the environment that built the pattern.
Confidentiality a priority
What you bring to session stays in session. Full stop.
AI-enhanced online care
Between-session support that meets you where you are, not just where you can schedule.
Working mom in Singapore
struggling with identity after returning to work
"Jen has made a profound difference in my life, helping me navigate challenges step by step, discovering my new self."
Young adult in HK frustrated by repeated relationship patterns
"I want to truly thank Jen for changing my life for the better, it has been immense to have a relationship coach who specailizes in attachment theory and trauma to help me try new perspectives."
Professional in transition in Malaysia, finding alignment in career next steps
"A heartfelt thanks for Jen's patience and grace, I especially loved the frameworks she provided, and she has an incredible listening ear. Several times I came to session not knowing what to say, or what the goal is, but she has always been able to point out things that I don't have awareness for."
Not ready to start?
I can handle this myself.
You don’t have to do it alone. Therapy offers tools, not dependency, you will acquire and practice skills, which ultimately you can take forth to apply yourself, when you’re ready.
Can’t afford therapy right now.
Jen can explore various payment plans to help clients fulfill their goals. There is also a free app that she built - ReParent AI - as an alternative to in-person sessions.
I don’t have time.
Flexible scheduling and time duration can fit into your busy lives. Studies show that 83% of clients find even just one session to boost positive outcomes for anxiety and depression.
I will be judged by others.
Only those who haven't experienced the power of therapy may judge; it does take courage and resolve to transform.
Therapy didn’t work in the past.
Each therapist’s approach can differ vastly. We will tailor our approach to meet your specific needs and values, incorporating constant feedback into the process.
