Client-centered services to support healing & growth
Online Resources
Access to AI prompts to build emotional skills between sessions, in addition to book clubs, worksheets, and apps for mood tracking and mindfulness.
About Jen Loong-Goodwin 龙晓灵
Jen Loong-Goodwin is a qualifying therapist in Singapore, specializing in supporting women in transitions & Asian immigrants.
With a career spanning leading startups, finance, venture capital, retail & consumer brands, Jen intimately understands the stressors of life as a modern working woman in these high-performing and male-dominated industries. Having grown up in an immigrant family, she also intimately understands the challenges and opportunities of those early childhood experiences.
She has supported global clients via online sessions, navigating changes:
At work: work-life integration, performance anxiety, stress & burnout, career transitions
At home: depression, Asian immigrant experiences, Mother Hunger, marriage, divorce,
grief, int'l moves, sex & intimacy, self-harm, domestic violence
In family life: pregnancy, motherhood, post-partum depression, parenting, intergenerational trauma, Third Culture Kids
Early in her career, Jen was among the early hires to launch consumer brands like Lululemon Athletica and TOMS Shoes into China. Thereafter, she founded her own social impact startup, WanderSnap, before a career in venture capital investments with various CVCs, family offices, and venture funds. Through her work, she had supported and mentored many working professionals in navigating the aforementioned challenges before completing a degree and fulfilling the required practicum hours to become a professional therapist.
Therefore, rates are pro bono at this point in time, as she completes the hours required for industry association memberships.
Modalities she has experience with include DBT, ACT, CBT, trauma-informed Somatic practice, Schema therapy, and Gottman's method for couples therapy. Ultimately, it is the chemistry between therapist and client that matters more than a particular modality for sustained change.
Based in Singapore, Jen is a mother and private market investor relations professional by day, and offers pro bono counseling services. She is an avid traveler, having visited over 50 countries, with a keen interest in reading, world history, and volunteering. Having lived across seven cities around the world, she is a world citizen who speaks fluent Mandarin, Cantonese and English with conversational Bahasa Indonesian. She holds a BCom in Finance from the University of British Columbia and MA in Counselling (Hons) from Monash University.
Why partner with Jen?
Client-centric approach
Your feedback is integral to how we collaborate, in terms of your goals, feelings of change, intended pace, and outcome. Jen doesn't believe in treating a diagnosis, but instead focusing on the person at the heart of the issue to co-design a pathway for sustained improvements.
Flexibility & pro-bono rates
Recognizing that clients often juggle multiple responsibilities, Jen prioritizes convenience and flexibility, which often leads to a higher sense of commitment to follow-up sessions through online calls. Sessions are complimentary whilst Jen is completing the necessary hours to qualify for association memberships. She is still supported by clinical supervisors to enhance her capabilities.
Assessments & results oriented
Jen does believe that the past (childhood) holds many clues for present behaviors so that this analysis will be a part of each client's exploration. She will also utilize evidence-based tests to establish a baseline, enabling her to track periodic improvements over the course of our partnership.
First-hand lived experiences
As an Asian Canadian mum who navigated starting up her own company, corporate career in finance and retail, with first-hand exposure to abuse, post-partum depression, and other life challenges, Jen really empathizes with what you're going through.
Confidentiality a priority
Privacy of your information is of utmost importance, where clients can rest assured that data is professionally safeguarded, adhering to standards set forth by the Singapore Association of Counselling and the HK Professional Counselling Association.
AI-enhanced online care
AI tools and prompts can be an invaluable resource for between-session support, as the client hones skills in the moment. Jen prefers to work with clients via online calls, utilizing additional tools to support skill development and mindfulness.
Working mum in Singapore
"Jen has made a profound difference in my life, helping me navigate challenges step by step, discovering my new self."
Young adult in HK
"I want to truly thank Jen for changing my life for the better, it has been immense to have a relationship coach who specailizes in attachment theory and trauma to help me try new perspectives."
Professional in transition in SG
"A heartfelt thanks for Jen's patience and grace, I especially loved the frameworks she provided, and she has an incredible listening ear. Several times I came to session not knowing what to say, or what the goal is, but she has always been able to point out things that I don't have awareness for."
Not ready to start?
I can handle this myself.
You don’t have to do it alone. Therapy offers tools, not dependency, you will acquire and practice skills, which ultimately you can take forth to apply yourself, when you’re ready.
Can’t afford therapy right now.
As Jen is a therapist-in-training, her rates are FREE at this moment in time.
I don’t have time.
Flexible scheduling and time duration can fit into your busy lives. Studies show that 83% of clients find even just one session to boost positive outcomes for anxiety and depression.
I will be judged by others.
Only those who haven't experienced the power of therapy may judge; it does take courage and resolve to transform.
Therapy didn’t work in the past.
Each therapist’s approach can differ vastly. We will tailor our approach to meet your specific needs and values, incorporating constant feedback into the process.
"It is the relationship that heals." -- Carl Rogers
Evidence shows that 30-40% of the therapy's impact is based on the quality of the
therapeutic relationship between the client and the counsellor.